December 04, 2013

VIDEO/ Because Who Is Perfect?

Found this video through a link on Facebook and thought I'd share it. As someone who does window displays and who appreciates pushing boundaries while making fashion more accessible, I think this is a beautiful project and I'd LOVED to have worked on these windows!

"Disabled mannequins will be eliciting astonished looks from passers-by on Zurich's Bahnhofstrasse today. Between the perfect mannequins, there will be figures with scoliosis or brittle bone disease modelling the latest fashions. One will have shortened limbs; the other a malformed spine. The campaign has been devised for the International Day of Persons with Disabilities by Pro Infirmis, an organisation for the disabled. Entitled "Because who is perfect? Get closer.", it is designed to provoke reflection on the acceptance of people with disabilities. Director Alain Gsponer has captured the campaign as a short film."




Until next time,
-Marchel